How to organize the work of a real estate agency in 2017

Realtor business is a fairly common type of entrepreneurial activity. Mediation in the purchase and sale of houses and apartments brings a good income, if you properly organize the work of a real estate agency. Everything here matters: from the location of the company’s office to the selection of personnel and the size of the client base.

Instruction manual

1

The location of the office for a real estate agency is paramount. Rent or buy a room that will be conveniently located in the city center, on the ground floor, next to a public transport stop. Consider placing the name and logo of the agency on the facade of the building. There should be enough parking space nearby. Well, if it will be possible to place advertisements with photographs of real estate for sale on the facade windows of the office.

2

The interior of the office should be spacious enough so that the realtors' workplaces are comfortable and allow customers to sit comfortably. Allocate separate rooms for the legal department and the director’s office, arrange a separate meeting room and provide an office space for employees to have a bite to eat and drink a cup of coffee.

3

When choosing employees, pay attention not only to work experience. The main thing is a positive positive attitude, honesty, healthy ambitions and determination. The specifics of the work is such that often success depends precisely on the human qualities of a realtor. Sometimes experience is even a hindrance, because it’s easier to train an employee from scratch than to retrain someone whose established methods of customer service are not suitable for you.

4

It is impossible to organize the work of a real estate agency without creating its own client base. At the beginning of your activity, you can turn to other realtors and sell their objects, sharing commissions. Study ads in newspapers and on city Internet sites, offer your services. Post your ads on forums and social networks. Ask your friends and acquaintances to recommend your company to those who may require real estate services. Make presentations of your company or organize consulting points where there is a large crowd of people - in places of mass festivities, in city parks on weekends, in shopping centers.