How to sell magazine ads

According to the law, you cannot fill out a magazine with more than forty percent advertising. However, there are various types of presentation of information that can be presented as advertising; ultimately, you can always increase the number of pages of a publication. In other words, the advertising platform is unlimited, and the publisher has only one task - to sell the advertising space. For this, there are a number of advertising managers at the publishing house, whose task is to search and attract customers.

Instruction manual

1

The first step of an advertising sales manager should be a thorough familiarization with the specifics of the publisher and advertising space, as well as with the type of information provided. This is necessary in order to clearly identify the target audience, which will be of interest to advertising.

2

Next, you must make a database of companies that are your target audience. Use open sources - directories and the Internet to ensure that this database reflects the most important information about the company.

3

Start dialing. Most often, the head of the advertising department is the person responsible for making a decision on the sale of advertising, so your goal is to reach him by recognizing his last name, first name, middle name and contact details. If you are not given information, wait a few days and call again, introducing yourself as a correspondent collecting information about the company.

4

When working at exhibitions, remember that the participants of the exhibition are primarily aimed at selling their goods, so the maximum you can get from them is the initial positive contact and data exchange. Use handouts to improve presentation techniques.

Useful advice

Remember that your goal when communicating with a client is to win an open and trusting relationship, and then sell it.