How to organize an advertising company

When you understand that an advertising campaign is necessary for business development, it is necessary to begin its preparation. However, you need to think about this in advance, 3-4 months before its implementation, then you will have time to organize the project in a high-quality manner.

You will need

• - access to the Internet;

• - telephone.

Instruction manual

1

Set campaign goals. They can be completely different. For example, for a new product that has just entered the market, this is informing potential buyers, for a product that consumers do not distinguish from competitors, - creating an image, for increasing sales - stimulating purchases.

2

Determine your campaign budget. Much depends on the amount you are willing to spend on promoting the product. However, you should not be sure that the more money you spend, the greater the effect of advertising. A lot depends on the professionalism of the people implementing your project, as well as on the correctly defined goals and type of advertising.

3

Select an ad type. Today there are huge opportunities. You can choose for your project the placement of banners and billboards around the city, promos, non-standard actions (flash mobs), parties, online advertising (on popular resources), radio and television (regional and national channels), advertising in newspapers and magazines. To determine the price of each type of advertising and compare them with each other, the cost of 1000 contacts is calculated. As a rule, the cheapest type is television advertising - this is where you can "catch" representatives of various segments of the population and focus on the target audience.

4

Contact the advertising agency. Of course, you can organize a product promotion project yourself, but do not forget to consider how much you will spend your own time and energy, especially if you have not encountered such an activity before. At the same time, professionals will help you to manage the amount available as efficiently as possible. In addition, they are often interconnected, therefore, provide each other with discounts. For example, when ordering a promotion, you can get a discount on printing leaflets or making souvenirs.