How to organize a book business

The book market today is going through far from simple times. The proliferation of e-books at a high price level for printed products has seriously affected sales. However, business in this area can still bring good profit provided that it is properly differentiated and well organized.

You will need

• - start-up capital;

• - premises;

• - promotional materials.

Instruction manual

1

Select the specialization in which you intend to work. Since it is extremely difficult to grasp all areas of the book market, it is advisable to concentrate on a certain direction. Try to find the least developed niche. For example, it may be highly specialized or rare literature. In this case, you will be most able to satisfy the needs of your target audience.

2

Find book suppliers. You can collaborate both directly with publishers and with large wholesalers. Set up a logistics system that will allow you to always have the necessary inventory. Get your vendors to inform you in advance of new products.

3

After registering as an individual entrepreneur, choose a place where you will sell books. A small department can be located in a shopping center or office building, a larger or specialized store - even in a separate room. The design of the store will not require serious investments: it is enough to purchase convenient racks and maintain order.

4

In parallel with the outlet, open an online store using a free design template and popular hosting. The back-office of this site is usually combined with one of the warehouse programs. So you can significantly increase sales at minimal cost.

5

Consider promoting your store. Distribute flyers in a nearby area, issue discount cards for regular customers. Carefully monitor the price level of competitors and arrange sales of literature.

Useful advice

Actively use POS materials at the point of sale. Wobblers, posters, shelf-tokers: such advertising support is usually supplied with goods and allows you to sell more books.