How to advertise a newspaper

Competition in the print industry is increasing every year. The variety of publications and the distribution of accessible Internet resources only exacerbates the situation. That is why any newspaper needs constant advertising.

You will need

• - designer services;

• - the Internet;

• - money.

Instruction manual

1

Design a corporate identity for your newspaper. Contact a professional designer who will create a catchy logo and other symbols for you. Issue high-quality promotional products with a logo (stationery, key rings, mugs), which you will use as presentations to business partners and large customers.

2

Make POS materials that will be used directly at points of sale (kiosks, periodical trays, bookstores). It can be wobblers, posters, signs. These advertising media will help the buyer pay attention to your newspaper, if its name is not too well known to the general public.

3

Spend an online advertising campaign. Find portals that match the directional preferences of your readership. Place banners on these sites. In addition, use the forums to attract users interested in a problem. Print individual newspaper material on the Internet, inviting you to read the rest of the publications directly in the periodical itself.

4

Use sponsorship as a way to promote. Choose events that build the positive reputation of your newspaper. Place banners or posters at the venue of the event. Print photos and material about the event in the newspaper itself.

5

See television and radio ads. This method can be one of the most expensive, but very effective for advertising a newspaper. Choose the channels that are most relevant to your targeted audience.

6

Release the free newspaper app for entertainment or advertising. Such a publication will reach the general public. In the application itself, advertise the main newspaper.