How to sell words
Video: Tom Hopkins - Words That SELL! 2024, July
Sell words? This is also possible if these words are the names of companies, products or services or advertising slogans, as well as texts. Such services are becoming increasingly popular and are needed by both small and large businesses.
Instruction manual
1
An agency that offers the services of naming (inventing names) and creating advertising tests and slogans is a good idea for a small business. As a rule, such services are provided either by large and medium-sized advertising agencies or freelancers. In the first case, such services can be very expensive, and a novice entrepreneur simply will not be able to spend so much money on the name and slogan. In the second, services, on the contrary, will be cheap, but you may run into unprofessionalism.
2
How does the agency for naming and creating slogans work? The mechanism of "selling words" is as follows:
1. the client through the website or by phone contacts the representatives of the agency and sets the task for them - to come up with a name or slogan for advertising a product or service.
2. Agency employees monitor the market for similar products or services, analyze the names of competitors, as well as requests from the target audience of products or services.
3. Agency employees come up with at least 10 names or slogans.
4. These names or slogans are shown to representatives of the target audience for screening are not very successful.
5. approximately 5 successful options are sent to the client.
3
The process of creating an agency for naming and creating advertising texts and slogans is simple and requires minimal costs. You will need:
1. computer / laptop with internet access.
2. Agency website.
3. Advertising - on word of mouth, through social networks, business forums, banners, etc.
4. several specialist freelancers, preferably with a linguistic and / or advertising education, who are able and willing to engage in the creation of names and slogans.
5. Registration (IP or LLC).
As for the office, at first it is not needed, you can work just from home.
4
It should be understood that naming is not the most popular service. Therefore, you need to advertise your agency as widely as possible, in addition, your advertising (and especially your site) should explain to potential customers why they need naming. Therefore, the most costly thing in this business is the creation of a site: you should not save on it. As soon as you have your first customers, you should ask for their recommendations - this is also a way to attract attention.
