How to provide a discount in 2017

Want to attract more customers using the discount? Not sure how to give a discount? Do you want to have more customers, and that the company does not become unprofitable? If you are facing these questions, then this article will be of interest to you.

Instruction manual

1

Give the discount to the customer no earlier than the second purchase. Many enterprises give a discount only to regular customers. The buyer must buy at least once your product or service at full cost, and only then decide whether the price matches the declared quality. When the buyer comes to you a second time, it can already be formally entered into "regular" customers or at least be deleted from the list " random "buyers. And as mentioned above - regular customers can make discounts. The more and more they shop, the higher they can be given a discount.

2

Do not sell at a price lower than your own costs. An understandable desire is to sell the product at a lower price, but in large quantities, thereby attracting as many customers as possible. Are you sure that removing the discount, you can keep at least half of these customers? A large number of customers should attract high quality and reasonable price. A discount is already a matter of rewarding trusted customers who have already brought significant profit to the company, and on whom a significant turnover of products is based.

3

Make discounts all the time. Discounts are a typical marketing tool, but they, like any other tool, must be able to use. Discounts should be a permanent element of your trading, and not a temporary event. However, it should be borne in mind that discounts should not be stationary. Make discounts on various products at various intervals. Reduce them, increase, but constantly change. Make high discounts on a small group of products and indicate this in advertising. It is also sometimes possible to make small gifts for clients instead of discounts, especially on holidays. The main thing is to calculate whether you have broken the breakeven point and do not forget to value your customers, because without them, no business could have existed.