How to open a small clothing store

The clothing market today is not only divided between large retailers, but also oversaturated with many small outlets. However, its potential is still great. Clear positioning, working time of a regular clientele, excellent assortment: if a number of conditions are met, even a small store will bring good income.

You will need

• - start-up capital;

• - premises;

• - shop equipment;

• - decor elements.

Instruction manual

1

Start with market research. If you can not resort to the services of professionals, do an express analysis on your own. Go around the nearby shops, browse the assortment, trademarks, be sure to write down prices for the main categories.

2

Based on the work done, try to choose the least developed direction. Clear positioning will help you form your own development strategy and stand out from the competition. Do not try to reach as many potential customers as possible: it is much better if a narrow but stable circle of customers will constantly come to you.

3

Pick a room for work. The more successful the place, the less money you will spend on its promotion. It can be a small boutique in a shopping center, or a separate room on a busy street.

4

Design a catchy store design. Bright style can be created with the help of thoughtful lighting solutions, the right color combinations and interesting accessories. Try to make the atmosphere in the store comfortable. Poufs, mirrors, drinks, fashion magazines, toys for children of customers: there are many ways to make the customer stay in the store as comfortable as possible.

5

Pick up the assortment. If you work with several brands, make sure that the collections are designed in the same stylistic key. Do not forget about accessories: they will not take up much space in the retail space, and your customers will be able to pick up a full-fledged image. When forming the assortment, follow the selected positioning direction.

6

Create a system for effective interaction with regular customers. Enter savings or discount cards, inform customers about promotions and sales. You can even make friends with some of the customers: thanks to them, the flow of visitors in your store will increase.