How to sell goods by phone

Many companies consider telephone sales one of the most effective types of sales. When selling by telephone, the operator manages to establish feedback with the client, for a sufficiently short time to inform him about the product or service and sell it. But for phone sales to be effective, you need to know certain rules for communicating with customers about a product or service.

Instruction manual

1

Typically, telephone sales are divided into two types: sales of goods and services to business (B2B) and sales of goods or services directly to individual customers (B2C). B2B phone sales are generally more complex than B2C phone sales. A call to the company is first a certain distribution, informing the client about the availability of a certain product and its usefulness for the company. It aims to negotiate with a client, since it is unlikely that an accountant or other person potentially interested in your product in the company will immediately decide to purchase this product for the company.

2

It is no secret that many companies do not like those who try to sell them something on the phone and instruct their secretaries not to talk to operators. How to get to the accountant, or even more to the CEO of the company? Here you need to remember several ways:

1. no need to clearly say that you are selling one or another is responsible for such decisions and ask to connect with him. Again, do not immediately start talking about your product.

In the future, during negotiations with the decision maker, your goal is to talk about the product and make an appointment. It is important to remember that your interlocutor is probably very busy and not inclined to speak with you, so thoughts should be stated clearly and concisely.

3

B2C sales are aimed at quickly selling a product or service in one call. The operator must not only inform the customer about the product, but also in a short time try to prove to him that this particular product is needed for this particular customer. The call should ideally be followed by a meeting with the client and sale of goods to him. It is very important to be able to use non-standard approaches to customers and quickly find out information about them that will help persuade a client to buy goods. For example, an operator who wants to sell a rather expensive vacuum cleaner, hearing children's voices on the other end of the tube, should take advantage of the fact that the client has children and emphasize that the vacuum cleaner cleans carpets so well that children can play on it - Unlike other vacuum cleaners.

4

It is important to choose the right time for your call. It is best to call the company in the morning and in the afternoon, because at that time both secretaries and managers feel most relaxed. Calling apartments is wiser during the day or evening after dinner, but not too late.