How to raise a company
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Things are not going well in the company, the monthly sales plan is not being implemented, and there is a risk of bankruptcy. What needs to be done to ensure that your company remains solvent for a long time?
Instruction manual
1
Whatever your business, the sales department earns the profit of the organization. Therefore, correctly select employees for the position of sales manager. It is better to look at 50 candidates and choose two than invite five and choose one of them. Conduct interviews in several stages, arrange business games for applicants in which they can prove themselves. Conversation here is not enough, because not only the organization’s ultimate profit is at stake, but also its reputation. Therefore, a sales specialist should not only be resourceful, sociable and polite, but also be neatly dressed, speech-free and knowledgeable of the company's product (conduct an exam on knowledge of services / goods).
2
Invite different business trainers who are ready to share sales success and business secrets to the company. The more you know about business, the market, the product, the psychology of customers, the greater will be the return on your work.
3
Allocate funds for advertising, but consider what type of advertising will be most effective for your company. For example, online advertising is gaining more and more popularity: website promotion, contextual advertising, etc.
4
Talk with employees, ask why their work is not effective for a given period of time. Perhaps you need to consider a motivational program for staff. Add bonuses, bonuses, interest for concluding contracts to the salary. When employees work with desire and interest, then the work itself will begin to bring good dividends.
5
Analyze competitors. You can get your employee to work with them, who will tell you how they have built an organizational structure in management, what are the distinctive advantages, etc. Of course, this is an ugly way to raise your company, but as you know, in war, all means are good.
6
Introduce the know-how into your services / products or customer service. Make your company even more attractive to potential customers and compare favorably with your competitors.
