How to name a children's clothing store

Previously, Detsky Mir was the main children's clothing store. This name was very successful, because it fully reflected the essence of the store, was quite vivid and memorable. Now there are many shops selling children's clothes and other goods; moreover, new stores appear all the time, and therefore the development of a catchy, “selling” name is a very important point.

Instruction manual

1

The process of developing the name of a product or service (naming) is generally the same for all products and services. It is divided into several stages and follows certain rules. The steps for developing a name are:

1. determining the target audience of the product or service.

2. monitoring of similar products and services that the target audience consumes.

3. The actual development of the name (approximately 5-10 options).

4. testing the name on the representatives of the target audience.

5. The choice of the most successful option.

As a result, a name should appear that would be catchy and catchy enough to attract the attention of representatives of the target audience and arouse positive emotions in them.

2

When developing a name for a children's clothing store, you should pay particular attention to identifying your target audience. If you sell clothes for newborns and preschool children, then your target audience is exclusively parents. When selling goods for older children, the target audience is both parents and these children, since they are already participating in the selection of goods for themselves. Accordingly, the name of the store should depend on this. For example, in the case of young children, the name of the store “Karapuz” or “Tender Age” seems quite successful (although in the latter they sell goods for children of all ages), and in the case of younger children, the name of the hero of the famous cartoon, who both parents and children remember (Goofy, etc.).

3

When working with the target audience, it is also worth considering its solvency. One of the functions of the name is the “selection” of shoppers who are profitable for the store. Those. an elite store should have a different name than the budget one. When developing a name for a children's clothing store, this is rather difficult, since it is not clear which word can have a more positive effect on a particular category of customers. You can quite easily get out of this situation by placing a slogan under the name that would clarify the price level in the store (for example, the slogan “For young ladies and gentlemen” would be suitable for an elite store).

4

After analyzing the interests and preferences of the target audience, you should pay attention to the area in which your store is located and check by search engines which stores like yours already exist in it, so as not to come up with a name that someone has already taken for themselves, or close to that. A good step may be to check the names of children's clothing stores known to you at representatives of your target audience (friends who have children). Which names do they like more, and which less? The tastes of the target audience should be taken into account when developing the name, even if it seems to you that you could come up with the best option: all the same, your sales depend on your customers.

note

Children, from a certain age, can themselves either influence their parents so that they buy them something or purchase the desired product themselves. Therefore, the study of children as a target audience is a rather significant task. Children's target audience is a loose concept.

Useful advice

What should a manufacturer understand before addressing a child's target audience? What is the most important thing he should know if he still decided to produce a children's brand? Children's target audience is a loose concept. Every year for a child is new knowledge, new skills, a new level of development. Therefore, age segmentation of a children's audience is narrower than that of an adult.

name of children's clothing store