Promote emotions, image, compliments and benefits, not goods

Buying is an emotional choice. Do not let the buyer get bored. If the client switched from emotions to the analysis of quality, price or “in general, why do I need this?”, Then you have lost the buyer.

That's what famous pros on effective advertising say.

People do not choose whiskey - they choose the image.

(David Ogilvy)

Kodak sells film, but they do not advertise film. They advertise memory.

(Theodore Levitt, American Management Specialist)

Sell ​​not shoes, but beautiful legs.

(Dr. Dichner, American Advertising Specialist)

Advertising on TV:

You have 30 seconds of advertising. If you capture the attention of the viewer from the first frame, he is likely to watch the plot to the end. When advertising a fire extinguisher, start with a fire.

(David Ogilvy)

Sell ​​solutions, not just products.

(Klaus Lazinger, American manager)

Do not advertise services, but an informational course.

For example, a dry cleaning service can offer "9 practical lessons for caring for a suit from D&G" - and provide this information in exchange for contacts of a potential client. The more specific the information, the more credible it is. Then you will be the only company that will be next to the client at the crucial moment when his suit requires cleaning.

Girls love millionaires.

The young writer Gosha Kavrigin wrote a book. Released it with a circulation of 100 thousand copies. Looks - nobody buys. I decided to advertise in the newspaper: "A young handsome millionaire would like to meet a girl who looks like the heroine of the book of G. Kavrigin." The next day, the entire circulation was sold out

(From the bowels of the Internet)

How to advertise