What is the meaning of the logo for the organization

In the development and popularization of a company, enterprise, firm, website or store, visual perception plays a major role. What does the client or partner remember? Logo.

Without a logo (trademark), an enterprise of any type remains faceless. Branding agencies are involved in the design and creation of a unique trademark for companies. Many of them provide this type of service not only subject to a personal appeal from the customer, but also online.

What is a logo

The logo is a Greek concept and in literal translation it means “word” and “imprint”. This sign is the face of the organization, distinguishes it in a huge number of similar, in a certain niche in the market. The main functions of a trademark:

· Focusing on the main characteristics and mission of the enterprise;

· Creating contact with the audience;

· Providing information about services or products;

· The creation of a certain symbolic perception of the consumer.

To create a logo, it is better to choose those branding agencies that provide online services. Without delivering a hassle to a client, without taking a lot of time from him, but remaining in close contact with him, they create logos of three main types:

· Textual - classic one-color font trademarks that are used by many recognizable brands;

· Iconic - color logos using a decorative font and graphic drawings;

· Combined - the most popular types of signs, more attractive and distinctive in the visual aspect.

What is needed and how does the logo work

The main objective of a trademark is to highlight the services or products of a company from among others in the same industry. In addition, the officially registered logo serves as a kind of protection against falsification, and can act as evidence during litigation with unscrupulous competitors. Consumers and partners perceive the trademark as a guarantee of quality. And its replacement reduces the popularity of the brand, undermines the trust of customers, reduces sales and the demand for services.

The main objective of the logo is to attract attention to your organization. The trademark will remind you of wherever it is placed - on the product packaging, on an advertising poster, on the facade of your office, in a small booklet or price list. Well-defined priorities and correctly placed accents will keep the consumer's attention.

It is very important to have the right sign from the first days of the enterprise. Specialists take into account all the nuances of the work of such a sign, the type of target audience, the characteristic features of potential partners and even the state of the market.