How to choose the corporate identity of the company

A single corporate identity is the hallmark of the company and what supports your brand. How to create a corporate identity, and what to look for in the first place?

A single corporate identity (also called corporate identity or identity) is what supports your brand, which helps it stand out in the eyes of existing and potential customers and company employees. The corporate identity supports all the elements that make up the brand and helps create an integral image of the company.

Means for creating a corporate identity can be different. Here is some of them:

· Trademark logo: It is important to determine how the logo should look. Usually it is developed in two versions, for color and black and white.

· Photos, including for the website. It’s good if all of them will be executed in one style, which is associated with the brand of the company or products.

· Staff uniforms, as well as product packaging. So, in one distribution network, sellers are dressed in burgundy vests - and the shoes that are sold under this brand are packed in burgundy boxes and in burgundy bags.

· Web site. The colors and illustrations that are used on the site can well emphasize the features of the brand.

· Brochures, advertising and handouts, as well as business cards of employees. They can also be designed in a corporate style.

· All other components that can support the brand, for example, the company's pavilion at the exhibition or the decoration of the hall of your company.

In order not to miss anything, companies usually develop a brand book: a booklet that clearly spells out all the rules for using the brand, down to the words that are used, and the colors that can be used. You can order this booklet from professionals.