How to arrange a sale

Some 15 years ago, buyers perceived the sale as an attempt to sell defective goods. However, over time, similar experience of foreign companies took root with us. Today, many buyers are eagerly awaiting a sale in the shops they like to buy their favorite product at an attractive price.

Instruction manual

1

Before selling a product, you need to:

- designate for itself its goals;

- to prepare the outlet for sale;

- think about its announcement.

2

First, decide what the goals of the sale are:

1. The usual seasonal sale, which is held to free the retail space from the remnants of the unsold seasonal collection, in order to make way for a new collection, which is planned to be available at the point of sale soon.

2. In order to realize a certain group of goods, the demand for which for some reason has fallen.

3. To increase declining customer flow.

4. If you decide to stop working with a particular supplier, then you can sell the remains of this collection at prices that are pleasant to the buyer.

5. Holding sales on the eve of the holidays, which will allow you to get a huge profit due to several times increased demand.

3

Next, prepare the retail space for the sale. You can choose a convenient option for presenting a group of sold products on the trading floor:

1. prepare for this category of goods a separate shelf / rack / stand, highlighting it with POS materials;

2. Arrange the products in the total mass, highlighting the price offers favorable offers. (Moreover, price tags of different colors may correspond to different discounts: for example, a red price tag guarantees a discount of 50%, yellow - 30%, and green - 15%.)

4

You can also announce the sale by various means. For example, on the storefront you can place advertising materials in the form of the words "sale" and "sale", as well as percentage discounts. In addition, if you contact the advertising agency, you will get a slogan that is attractive to the buyer, which can also be placed on the window.

5

You can draw attention to the sale by distributing flyers, flyers, business cards. Promoters can be recruited on their own or contact an advertising agency. The most important condition is the territory of distribution. For example, if the store is located in a large shopping center, then the promoter should work there or at the entrance to it. If the store is isolated, then advertising products must be distributed in the immediate vicinity of it, in the direction of the movement of people in his direction.

6

Thanks to advertising on the radio, it will be possible to contact your target audience, given the opportunity to choose a radio station. The commercial should be very informative. All the information that you would like to convey to the buyer can be placed in print. However, this method has a small drawback: the presence of too much advertising, which reduces the attention of the reader.

7

Partisan methods should not be underestimated. Several students for a moderate fee will create a stir in the store, rummaging through stands and hangers with sold products, which will pull potential buyers there like a magnet. The sight of the students trying on clothes on the trading floor should mentally say those passing by and doubting: "The offer is excellent, I should be in time, only the dressing rooms are all busy."

8

Summarizing the above, you can organize a sale by defining the goals - preparing the premises - by announcing in the ways available to you.

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