How to open your furniture salon

Video: How to open a salon with little money| How to open successful salon 2024, July

Despite the fact that the market of furniture and home decoration is quite saturated today, its potential continues to grow. You can always find your niche, build a clientele and create your own, stylish and comfortable furniture salon.

You will need

- start-up capital
- large room

Instruction manual

Register your company by choosing the right form of ownership for you. If you plan to conclude franchising agreements or make purchases from large suppliers, it is better to open a legal entity (for example, a limited liability company).

A key element of your future business is retail space. Depending on the available starting capital, determine the size of the future store, the need for warehouses, and location. If the budget is limited, you can get by with a small exhibition hall and catalogs, and deliver finished furniture to order within a certain period.

Do detailed marketing research. The furniture market today is quite saturated: large players offer the opportunity to purchase any furniture without waiting for an order, small but numerous stores - furniture of various designs and styles. Define your target segment. For example, if you are opening in a new sleeping area for the middle class, it makes sense to focus on more budget options, interior items that can be arranged and transformed depending on the area in the apartments.

Conclude agreements with suppliers. You must be sure of the timely and organized delivery of goods to your furniture salon. This is especially true if you do not have a warehouse and plan to sell furniture to order. You must know exactly how long the manufacturer can provide the required batch.

Properly use the principles of merchandising in your store. For a furniture salon this is especially true. Boring trading floors, where one-sided sofas and wardrobes were lined up in a row, have long been a thing of the past. Create a sample of a cozy and attractive interior using your products. Pass the light, lay the carpets, arrange accessories, dishes and books, in a word, show the customer a beautiful picture that he can get by making a purchase in your store. Surely, when buying a bed, the buyer will want to grab a bedside table, a plaid and a lamp, which are so harmoniously combined together.

Turn on pleasant music, take care of pleasant aroma and fresh air - and customers will want to leave your salon for a very long time.

note

Take care of the safety of your furniture. If we are talking about interior items for children, they should be impeccable from a sanitary and environmental point of view. Carefully study the manufacturer's certificates to be sure that all products do not contain harmful and toxic materials.

Useful advice

Enter in your store additional services. For example, the delivery and assembly of furniture, the development of interior design from the goods presented in your salon. Depending on the trade margin, you can make them free for buyers, which will become your competitive advantage.