How to sell a new product

For each product, as a rule, there is a buyer. When a new product appears that has not yet been on sale, it is necessary to create as much hype as possible around the new product in order to attract the largest number of buyers. The more customers buy the product, the more likely it is that they will begin to recommend it to others, which, in turn, will launch a second wave of excitement.

Instruction manual

1

Before a new product appears on the market, use advertising to create teasers - commercials and posters that are the background to the appearance of the product. Design an advertising campaign in such a way that it should begin a few months before the appearance of the product and by the time it enters the market is at its peak.

2

At the time the product appears, the prerequisites for its popularity must be created. Publish reports on technical tests, unusual know-how - about everything that can create an exclusivity effect for this product. The more they talk about him, the more he will be popular.

3

The product should appear on the market at the highest possible cost. If the advertising campaign is successful, its popularity will be great, and therefore, the customer will have a great desire to have a novelty. Therefore, it is worth setting the maximum cost at the start, and then reduce it.

4

Arrange an event from the release of goods to the market. Solemnly announce in advertising the place and time at which it first appears on sale to create maximum excitement. Expose a new product on a separate stand, which should stand out among others.