How to promote consulting services

Business promotion is perhaps the most complex process in its entire organization. Entrepreneurs are faced with promotion both at the initial stage of their activities, and throughout the company's existence. Of particular importance is promotion for consulting (consulting) services.

Instruction manual

1

Promotion is of greatest importance precisely at the stage of business formation, which will be the provision of consulting services. The specificity of the consulting business is that it does not sell or buy specific things. In this case, the client pays for knowledge, experience. So, the most important guideline when choosing methods of promotion should be people or an individual.

2

Most often, the person around whom the consulting business is organized is its leader, less often other persons. Sometimes it happens that a company is formed for a specific theoretical model and its founders (for example, marketing theory - for companies engaged in marketing consulting).

Elements of personality advancement of a consulting company (in case the person is the head of the organization) may be:

- participation of the leader in scientific activity on a profile problem, the presence of a candidate or doctor of science degree;

- the presence of special diplomas of the international level or several diplomas in various specialized specialties;

- participation of the individual in relevant events, conducting master classes on the topics of the company (say, in the field of accounting);

- teaching activities of the head of the organization;

- Issue of the author’s book of the head of a consulting company;

- participation in social activities, upholding the most important social issues in society.

Thus, it is necessary to maximize the activity of the head or, if some of the items listed are in the arsenal, correctly conduct advertising precisely on the uniqueness and professionalism of the head of the organization.

3

Another way to promote the consulting business will be free services and advice. Since the business is based on the experience and reputation of specialists, it would be nice to increase this reputation precisely by conducting free consultations (for example, legal).

This method is also good because it allows not only to increase recognition and reputation in the market, but also to gradually expand its share, because in case of a successful free consultation, the client will come for a paid one.

4

Another important point in the promotion of consulting services is the transfer of this type of service to the Internet. Consulting is just such a business that you can build, at least initially, without an office and staff. Therefore, it is important to create a convenient website on the network, as well as groups on social networks. It is important to pay attention to the client, as well as the ability to transfer materials that are necessary for the work of a specialist.

Today, there are many ways to promote a business online. However, the specifics of website promotion for a consulting company will consist in its competent positioning and successful emphasis on the personality of the head (business owner).