How to organize the sale of clothes

Despite the fact that the clothing market is quite oversaturated today, this area is very attractive for beginning businessmen. Having engaged in sales of clothes, you will get an interesting and promising business.

You will need

• - start-up capital;

• - market research.

Instruction manual

1

Conduct a detailed marketing research, on the basis of which draw up a business plan. You can do it yourself without resorting to professionals. Walk along the nearby streets and shopping centers, fix those brands and groups of goods that are already represented. The purpose of your research is to determine your own market niche and store positioning. Try to choose a direction that is not in your chosen territory.

2

Find a potential clothing supplier. If you already have experience in trading and good starting capital, you can work on a franchise basis. In this case, you do not have to worry about trading equipment and brand advertising. But it is not easy for newcomers to business to get a well-known franchise. Therefore, you can open a multi-brand boutique, forming an assortment of your choice. When choosing things from different manufacturers, try to observe a stylistic orientation.

3

Create a pleasant atmosphere in your store. Work with light, turn on unobtrusive music, put a water cooler and a sofa for clients. Actively use the basic rules of merchandising. Try to combine combining things on shelves, brackets and mannequins. Next to small collections, lay out accessories that suit your style.

4

Hire responsible, friendly salespeople. Organize regular sales training and workshops for them. The seller of a clothing store should have good taste and be able to advise a customer. Qualification and professionalism of sales staff are able to attract regular customers.

5

Selling clothes today is convenient and online. So you save on renting a retail space, which makes up the bulk of the costs. You can make a site yourself using one of the free templates. You can promote your online store through advertising in the local press, social networks and forums.

note

Unfortunately, theft is not uncommon in clothing stores. To prevent them, install an alarm system that is attached to things and removed at the checkout.

Useful advice

Enter the system of personal discount cards for which customers will fill out questionnaires. So you get an idea of ​​the customers, and you can also inform them about sales and new collections.