How to open a dance academy

Dancing is a very popular hobby. More and more people are interested in the most diverse areas of this art form. Do you also love and know how to dance, and also have entrepreneurial abilities? Then turn your hobby into a business and open your own dance academy.

Instruction manual

1

Choose the concept of the work of your future studio. You can gather several promising areas under one roof and teach beginners the basics of mastery. This approach will ensure a constant flow of customers, however, it will be difficult for you to compete with existing schools.

2

Consider a more promising option. Find the main direction and build a concept around it. For example, start teaching only Eastern or Latin American dances. When choosing this style of work, pay special attention to the search for qualified teachers.

3

Find a suitable room. You can open autonomously or combine with a gym or children's gym. It is important that potential partners do not plan to expand the range of services towards the development of the dance direction. The ideal option is to open an adult school near the children's center - such an alliance will be beneficial for both sides.

4

When choosing a room, pay attention to business and shopping centers. Halls that can be rented in such buildings do not require repairs, so you can save time and money. Equip rooms for classes and rest, a locker room, a shower, buy the necessary equipment. Pay special attention to the flooring - not only comfort, but also the safety of students depends on it. The best option is a laminate or parquet with high wear resistance.

5

Engage in the selection of teachers. Choose educators "with a name" or promising beginners. The former are actively attracting customers, the latter are less demanding on salaries and more loyal to the place of work. It is important to create a harmonious and friendly atmosphere in the team so as not to provoke a staff turnover. The departure of a good teacher can jeopardize the existence of a whole area of ​​your academy.

6

Make a schedule, determine the prices and system of discounts. Profitability to the school will provide a constant flow of students. The optimal composition of the group is 10-15 people. Most of them will choose evening classes. To ensure more even room occupancy, offer special rates for the morning hours. Consider the possibility of acquiring a subscription, discounts for attracting friends and other bonus programs.

7

Actively advertise your academy. Communicate on thematic forums, distribute flyers in business centers and educational institutions. Create a website for your school where you can post photos, articles of your own composition, information about the history of the dance. Organize monthly parties for students where they can demonstrate their abilities and at the same time attract all interested in learning.