How to open an online toy store

Toys are a very good product for an online store. The buyer can easily choose what is needed from the photograph and description. In addition, children's products are inexpensive, and their assortment is huge - to form an interesting offer under the power of any entrepreneur. Having organized the business correctly, you will quickly reach self-sufficiency, and a little later you will begin to receive stable profits.

Instruction manual

1

Choose your future assortment. According to sellers of children's goods stores, developing toys of various price categories are in great demand today, as well as all kinds of "serial" sets that are actively supported by television advertising. However, the demand for the latter depends entirely on fashion - as soon as the heroes cease to be shown on TV, dolls and related products cease to be sold.

2

Try to offer the widest possible assortment. Include products for all age groups at different price levels. Combine hit toys with novelties, popular positions with unusual ones not represented in other stores. Offer related products - pens, satchels, umbrellas, notebooks and other little things. A good option for beginners is to become a partner in a large store and sell its toys via the Internet.

3

Register as an individual entrepreneur - this is the most profitable option in terms of taxation. Resist the temptation to work "unofficially" - the very first buyer can ask for a cashier's check for reporting. Remember that among your clients there can be not only private individuals, but also legal ones - for example, kindergartens.

4

Start creating a website. If you understand the issue, you can make a site yourself, if not, you will have to find a partner who will promote the site in search engines and update information. It is not necessary to contact specialized firms involved in the "promotion" of sites. Find a student or a beginner programmer and conclude a mutually beneficial contract with him.

5

Do not get carried away with the design - pop-ups, flash animations and other decorations slow down the website loading speed. Make a simple, but most understandable and visually rich resource. All products must be presented in the form of clear images that can be increased. Complete the product catalog with interesting thematic articles, recommendations for choosing toys. Organize a forum for customer feedback.

6

Consider special offers that will stimulate customer interest. You can weekly or monthly allocate goods for which a discount will be announced or provide a discount for birthday parties. When ordering a certain amount, delivery may be free. A win-win lottery, gifts for the largest check, discounts to the first customer - all this will help to interest customers and distinguish you from a number of faceless online stores.

7

Do not overcharge; at the initial stage, make them a little lower; in a few months, when you already have regular customers, you can raise them a little. Organize sales regularly - a certain category of customers can be attracted only at a very low price. However, having become interested in cheap dolls or cubes, the same buyers, without hesitation, will acquire expensive mobiles, developing mats and designers.

8

Solve the delivery issue. The more quickly the goods are delivered, the better the opinion of the online store. To start, you need only one driver-courier. Some store owners play this role on their own. In remote regions, goods can be sent by mail.