What are fungible products?

The term interchangeable goods is used in advertising, marketing, market monitoring, manufacturing practices and many other areas related to sales and production. These are products that can replace each other. In the market, they usually compete with each other.

General information

Interchangeable goods are groups of goods that can replace each other if necessary to meet the uniform needs of consumers. Most products on the market have analogues. Starting from different varieties of margarine and ending with world fuel reserves. Directly when the price of one type of product changes upward, the demand for analogues at a lower price increases. There are two types of interchangeable goods: analogues, like margarine of various manufacturers, and interdependent, like cameras and film. In the first case, a change in the price or volume of production of goods of one of the companies will affect the demand for similar products. In the second - if the prices for cameras decrease, then the demand for film will increase accordingly.