How to name an agency

Often real estate agencies are given nondescript, not very expressive names. Most likely, this is due to the specifics of the business, but with the skillful application of name development techniques, you can give a sound name to any company.

Instruction manual

1

The development of a name is called naming. First you need to analyze the target audience, which will vary depending on the specialization of your real estate agency. Do you rent a house, or else sell it? Doing both? Do you make deals on renting non-residential premises for offices? It is also important to consider the price face value of the property you are working with.

2

The name of your agency should reflect the specifics of your business line. You should not call it “Sell a house!” If you are engaged in transactions only on the rental of non-residential premises. No need to call the agency a boring, faceless name, which is already a dime a dozen. Moreover, they are easy to forget. A person can go past your agency, read a sign and not remember it. And you will already lose a potential customer.

3

Pay attention to the target audience. If you are selling cheap houses on the outskirts of a city or village, then you should not call the agency "Elite Real Estate". Also, a rich person will not go to the office under the name "Affordable housing at affordable prices."

4

Check over the Internet, which agencies already exist near you, what their names are. After all, you should stand out, have a name better than theirs. Make a list of these agencies and show a few acquaintances, let them answer which agency they had to work with? Which of them carry the best names? Which of them are completely unknown? Consider their opinion when choosing a name.

5

After observing the previous paragraphs, you can begin to come up with your own names. Write them at least ten, and then begin to cross out. Leave the most suitable. And then check if there are any Internet agencies already registered for this name. If not, register the name of the agency and start an advertising campaign.