How to name a children's department

A good name is half the success. The attendance of the store and, accordingly, its revenue depend on a good name. In the future, a well-chosen name may become a brand of the company. Also, the name can be a great advertising tool. The name of the children's department should be easy to pronounce, memorable, associated associatively with children.

Instruction manual

1

Define your target audience and build on it.

2

The name should inspire positive associations. In no case do not call the store names of negative heroes of children's works - this can scare away visitors.

3

Calling the kids department by names is also a bad idea. “Olya”, “Katya” and “Masha” - an unsuccessful option. Names can cause unpleasant memories and associations in potential buyers.

4

Calling the store a word in a foreign language, do not forget to clarify its exact meaning. Perhaps, behind his euphony is hidden a complete discrepancy with the theme of the children's store.

5

Show the name you invented to several people, listen to their opinion, perhaps they will lead you to the right thoughts. Avoid stamps, non-original names, even if they are used by shops in other cities. Individuality is always valuable.

6

The name of any store or company should be associated with the scope of the organization. This rule is true in the case of the selection of names for the children's department. A good source can be children's books and cartoons, names of goodies, etc.

7

You can contact an advertising company specializing in this area, which will pick you a good name. But for this, of course, will have to shell out a lot of money.

note

Do not combine Russian and Latin letters in the name. This is a fairly common mistake.

Useful advice

Leave a few names in reserve. When registering a name, you may find that it is already being used by someone.

Before opening the store, arrange a contest for the best name with prizes. This is a good way to attract future customers and get a great name for the store.

Try different methods of finding a name for the store and you will certainly find the best.