How to make a recognizable logo

A bright recognizable logo is an integral attribute of a self-respecting company. To create it, you need to not only be able to use the appropriate software, but also have some ideas about the rules of logo design based.

Logo Creation Software

Professionals usually use Adobe Illustrator to create logos. This is a vector editor, the image created in it does not change its quality when you change the scale. If the task is to create a truly unique high-quality logo, it is best to use this particular program. Of course, it will take time to master it, but the result will be very good.

There are logo design programs that do not require serious knowledge. Using blanks, you can choose a suitable design, insert your own text. Such a program, for example, is Sothink Logo Maker. With its help, you can create a logo in just a few minutes. There are other similar programs, their main drawback is the limited capacity. In addition, many of them do not support the Russian language.

Rules for creating a logo

A good logo looks quite simple and stylish - you can cite Apple or Nike logos as examples. Therefore, pretentiousness and excessive complexity should be avoided. The secret of success lies precisely in the simplicity, beauty and harmony of the lines.

The logo should not have small details. The logo design should allow placing it without loss of information on objects of any size - from a fountain pen to a balloon.

Try not to use more than three colors and fonts in the logo. The variegation and variety of fonts make it difficult to perceive information. It should also be borne in mind that the logo should be well reproduced in black and white - both direct and inverse.

A quality logo should be easy to reproduce on any product. Therefore, try not to use glare, gradients, shadows - all this makes printing difficult, and distracts from the main information on the finished logo.