How to make money on a newspaper

Starting his own business, any person, of course, wants to profit from it. There are several different ways you can make money from a print newspaper.

Instruction manual

1

The first source of income for any print media is money received from the sale of circulation. When releasing a newspaper, you need to decide where you will distribute it. Newspapers can be sold at Rospechat kiosks, post offices, or by subscription. The largest revenues from circulation are received, as a rule, by well-known mass media. If the newspaper is new and unfamiliar to anyone, then for the first time they will buy it inactive. In order for everyone to learn about your newspaper and become interested in it, you need to advertise it. Order advertising on radio and television, hold a contest or a charity event together with any well-known company. The main thing is that the name of your newspaper is heard by readers. Then they will begin to show interest in her. Accordingly, sales will increase.

2

The second way to make money on your own newspaper is to sell ads. To do this, you need to compile a database of potential customers and start offering them your services. There are such publications that fully pay off through advertising materials and are distributed free of charge. This model is more typical for glossy magazines, but is also used in newspapers. In order for advertisers to agree to work with your newspaper, you need to hire a good advertising specialist and designer. An employee of the advertising department will negotiate with potential customers and conclude contracts. The task of the designer is to correctly and beautifully translate customer ideas into reality. No less important and in demand will be the work of a journalist writing advertising texts. To begin with, customers need to provide a portfolio with previously made advertising. In this case, he will be sure that he is dealing with professionals.

3

It’s almost impossible to sell the circulation of the first issue or collect enough advertisers for it. Few people want to deal with a completely unfamiliar publication. Get ready for it. If your own funds to launch the project are not enough, you will have to look for sponsors. Think about who will be interested in financing your project. It can be a large private or public company. In exchange for the money provided by the sponsor, you will have to periodically advertise it in your newspaper. There is a significant minus: it is possible that the person or company that invested in your newspaper will begin to control its content. If you want to create a completely independent newspaper, then try to refrain from the help of unauthorized persons and accumulate your own capital.

4

You can also try to make money on paid advertisements placed in your newspaper. It won’t bring much money, because in any city there are special newspapers for free classified ads. But if your newspaper becomes popular among readers, it is possible that paid ads will be in demand.