How to look for customers in construction

The construction market in each region is divided between major players. However, even a novice entrepreneur has a chance to become a leader. Finding good customers is one of the key tasks for achieving success in this area.

You will need

• - website;

• - portfolio of works;

• - advertising.

Instruction manual

1

Create a portfolio of existing work. It will become one of the main resources by which you will demonstrate examples of your projects to potential customers.

2

Create a company website. This should be a professionally executed business card site that gives an exhaustive idea of ​​both the specifics of your activity and design abilities. Post samples of work on the portal, indicate the rates, available permits, make a guest book and adjust the feedback form. Promote your website online using SEO and contextual advertising. Make sure that your organization’s name is on the first page of potential customer’s results.

3

Establish business relations with manufacturers of building and finishing materials by offering them mutually beneficial conditions for cooperation. Representatives of these companies can recommend your company as a construction contractor to their regular customers and receive a certain percentage from each order. You, in turn, will send your customers to these stores for all the necessary materials, also receiving an established discount.

4

Advertise in targeted publications. Among them are magazines on construction and design, advertising newspapers on the sale of building materials, catalogs of organizations of your profile. Create a memorable module and include in it a link to the online portfolio of your work.

5

Build relationships with major construction holdings. In some cases, large companies prefer to give a number of construction projects to subcontractors. In this case, you will have to give part of the profit to the general contractor, but in return you can get a stable flow of new customers.

6

Join the SRO builders in your area. So you can establish many business relationships, get new customers and achieve partnerships with similar organizations.

Useful advice

Try to achieve this level of work so that your customers are satisfied. When choosing a construction contractor, many prefer to look for it through acquaintances. The recommendations of satisfied customers can be a much more effective means of finding new customers than traditional advertising.