How to name a confectionery
Video: Good Bakery Business Names 2024, July
It seems that for such an institution as a candy store, it is not at all difficult to come up with a name. After all, the main thing is that it stimulates the appetite … However, quite often you can seriously make a mistake in choosing a name for such a "simple" business. How to avoid mistakes?
Instruction manual
1
First of all, it should be borne in mind that there are a lot of pastry shops. Accordingly, there are many similar names. There is no guarantee that the client will not confuse the Plyushka confectionery with the Vatrushka confectionery. Therefore, the name of your pastry shop should have quite significant differences from the names of the other pastry shops in your area.
2
The name should reflect the theme of the institution - this is one of the rules of naming. But you should not take it too strictly. Play with you in association. What comes to your mind when you think about a candy store? Surely this is not only cakes and buns, but also sweet tooth, and Carlson, who lives on the roof.
3
If your pastry shop has any concept (for example, it can be a pastry shop, coffee shop), then this should also be taken into account when choosing. Involve your concept in the title ("Buns & Coffee" sounds much more interesting than just "Bun", although this is a very simple option). If you stylize a confectionery for a certain era, then reflect in the name something recognizable from this era (a confectionery in the Soviet style would fit the name "Confectionery No. 1").
4
Write down all the names that come to your mind. Check each of them on the Internet - are there places in your city or area with the same or similar name? Drop out the names that have already been met by someone, as well as all similar to them.
5
Experiment with the remaining names. draw or at least mentally imagine signs with them. Many of the good-sounding titles, unfortunately, do not look visual at all. A signboard for a pastry shop is an important element of advertising, so filter them out.
6
Show the remaining names to acquaintances, especially to those who often go to pastry shops. conduct a small opinion poll. Imagine that your friends are your customers. they will probably tell you which names are more and which are less winning. After this "test" you can already stop at a specific name for the confectionery.
