How to name your company
Video: How to create a great brand name | Jonathan Bell 2024, July
When choosing a name for your company, you should first of all think about your customers and what your target audience will be. Having decided on it, it will be easier for you to come up with a name that evokes positive emotions in customers and attracts attention - then they definitely will not pass by.
Instruction manual
1
It's hard to imagine how many companies carry non-original, unpronounceable and difficult to remember names. Cafe "Alina", a company selling furniture "Omega-S" … The client of the cafe "Alina", unless they are struck by any exotic cuisine in it, in a week will not remember that he went to the cafe "Alina" and not "Mary" or "Elvira." The name of the company "Omega-S" is meaningless and is not associated with the sale of furniture or any other goods. It is important that the name of your company is easy to remember, easy to pronounce and has no analogues.
2
What will cause positive associations among mature clients will seem boring to young people. Therefore, a cafe-bar, designed for young people, should have a different name than a cafe-bar for more adult and respectable people. A good way is to come up with several names and show them to representatives of the target audience. Then the audience will make the choice itself. Or even come up with an alternative name.
3
Do not call the company by your name or the name of a friend, girlfriend, relative, etc. Suddenly, something goes wrong and you want to sell your business? Selling Tsvetkova is more difficult than selling 100 roses. In addition, the names are usually not original.
4
If you want to give your company a name in a foreign language, be sure to find out what that name means. There are often cases when business owners simply selected a “beautiful” foreign word, but in reality it meant something that was not at all related to their business or even unpleasant, ridiculous.
5
A good name is the original name. Only individuality will help distinguish a company in a competitive environment. Sometimes successfully invented, original names become everyday used concepts, denoting a function or object. For example, why do we rarely say "copy" rather than "Xerox"? We are used to having Xerox copy best.
6
You can try to choose the name of the company yourself, or you can resort to the services of a specialist - a neumer. The naming market in our country is not yet very developed, mainly business owners turn to either well-developed advertising agencies that not only come up with a name, but also develop a brand of a company or product, or to freelance numers with a linguistic education and experience in creating names. Both the one and the other option have their pros and cons. But if you feel that you can’t come up with the original name of the company or you don’t have time for this, it’s better to turn to specialists. Often much more depends on the name than we think.
