How to decompose a product

For the successful sale of goods, you must correctly present it to the buyer. In the United States of America, a system called “face-to-face” has long been successfully used. This system can be successfully applied in Russia as well, having previously fulfilled several mandatory conditions. The main condition of this system is to equip a trading floor like an arena.

Instruction manual

1

The ideal trading floor is as follows: in the center of the room you need to put a special rack or table about 50-70 centimeters high. They are needed for the calculation of goods. Behind them set tables and racks for other goods already 70-90 centimeters high. Stepping back from the center a short distance, set up another rack that resembles a slide, at different levels of which several types of goods are located. To place goods, you can use the walls of the store, on which you can strengthen the shelves and hangers with the goods. Thus, all your goods will be visible to the buyer from anywhere in the store. But you should not clutter up the racks: the buyer should be able to take any product that he liked, without much difficulty.

2

At the eye level of the buyer you need to place racks for hangers. It will be more convenient for those racks on which you can hang two rows of hangers. In front of the counter you can put a mannequin on which you can demonstrate the latest novelty, or goods intended for quick sale.

3

On the upper level you need to place bulky goods (jackets, coats, pillows or blankets). At this point, the goods will be seen by all shoppers. It is also good at the top level to place models for demonstration, the latest collections.

4

Buyers are traditionally attracted to the central part of the store, so in the center it is necessary to arrange a larger amount of the most popular goods. And hang large things along the walls of the store. For example, for a children's clothing store, such an arrangement is ideal: in the center there are trousers, sweaters, sweaters, and on the walls there are jackets and coats.

5

It is worth paying attention to the quantity of a product of the same type sold in your store. The most advantageous will be up to 40 models of the same type, for example, blouses, five sizes of each model. Many European stores practice this option. At first, no more than 5-10 models are posted. After the main collection is sold out, its remains are hung out on a rack in the center, for a faster sale.

6

According to the experience of Western stores, it will be better to arrange things in blocks in a single color scheme, as buyers primarily pay attention to color. And to give the buyer the opportunity to better consider the style of the model, you can place several samples away from the mass display.

7

To demonstrate the latest collections of clothing, it is best to use mannequins that need to be dressed upside down so that the buyer gets a complete picture of the collection. At the same time, one should demonstrate not only clothes, but also accessories to them. Remember that the better you present the product to the customer, the greater the chance that he will buy this item from you.

how to hang clothes in a store