How to advertise an online store

Opening an online store, you significantly save on retail space and staff. However, the issue of advertising your resource becomes paramount. It is the right promotion that can ensure a steady flow of customers.

You will need

• - the Internet;

• - flyers.

Instruction manual

1

Engage in the active promotion of your online store online. Rely on the specifics of the product and the target audience. Among traditional methods is paid contextual advertising, thanks to which your site appears in the top three lines of query results. To do this, you need to contact the administration of the search engine. No less effective is the website search engine optimization (SEO), which you can do yourself. To do this, you need to organize the structure of the site and its lexical content in such a way that they meet the key needs of search engines.

2

Create groups in popular social networks such as Odnoklassniki, VKontakte, Facebook. You can promote the group with the help of professionals who will be based on your target audience, selecting users according to several key criteria. However, you should do the administration of the group in person. Discuss the main news, inform the audience about new products, collect feedback and respond to complaints. In addition, in the group, users will be able to talk on abstract topics, and you will get the opportunity to better analyze your audience.

3

Get topics in forums and blogs relevant to your industry. In this case, you can act directly on your behalf as the owner of an online store. However, speaking incognito is also acceptable as a “buyer” of a store that offers to discuss this topic. Keep in mind that you need to act purposefully: the theme of your Internet resource should be close and interesting to forum users.

4

If you focus on courier delivery within your city, advertise in print media, distribute booklets and leaflets. For example, it is advisable to present advertising of an online cosmetics store in local fashion magazines, distribute leaflets in beauty salons, cafes, and fitness clubs.

Useful advice

Promote your site on major trading platforms, such as Yandex Market, Mail.ru Products, Rambler.Purchases. Such resources require posting detailed product information.