How to promote an auto parts store

Auto parts - running gear. But the competition in this market is very high, despite the fact that there are more and more cars. How to get around competitors and make your store attractive to customers?

Instruction manual

1

Before you start trading, go through the stores of future competitors, take an interest in what products they offer. If possible, select your original product. Suppose that all interesting ideas are already being used, then if you want to open your store in a large or border city, rely on foreign cars that are popular in your area.

2

If constantly selling spare parts for foreign cars is too expensive for you, buy a small batch of goods to start with and advertise your store as a store specializing mainly in fulfilling orders of future customers.

3

If you still can’t afford even a small batch of goods, open a store of related auto products (consumables). They are always in great demand, and very soon you will be able to purchase the first batch of auto parts.

4

If possible, open a store as close to the city center as possible. Of course, the price of renting a room in the center will be much higher than what you would pay on the outskirts, but in the sleeping areas of such stores it is abundant, and it is not a fact that buyers will contact your store. Even more expensive rental of premises will cost along busy roads. But, by agreement, you can arrange it. Your costs will pay off very quickly, so do not spare money for renting a room in a good place.

5

Naturally, use all types of advertising available to you. Do not be stingy, make an order to good specialists (or contact an advertising agency) so that they develop the concept of advertising your institution.

6

Find reliable suppliers of goods. Do not rely on friends, as business and friendship are incompatible concepts. Use old connections or if you are new to this business, consult a consultant. The services of such specialists are not cheap, but later on you will not have to blush before the buyers and customers for the inadequate quality of the goods.

7

Try to get in touch with car services nearby. If a car service has recently opened, or vice versa, has been operating for a very long time, then it is likely that its owners will want to cooperate with you.

8

Arrange the goods nicely on the shelves (for example, according to the "triangle" scheme). A beautifully and neatly laid out product will indicate the responsibility of its owner for the quality of products and the timely execution of orders.

9

Hire a staff of professional sellers, couriers and security guards. Do not save on video surveillance, alarm and other security systems.

10

If your store has been operating for a long time, think about whether all your actions contribute to its "promotion" and study these instructions as if starting from scratch.

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