How to promote a product

The buyer will not find you himself, in order for your product or service to be in demand, you need to promote it on the market, advertise and show advantages in comparison with competitors.

Instruction manual

1

In order to promote a product, you must first determine who you work for.

In a modern economically developed market, only customer-oriented goods and services have the right to survive. You must not only be able to sell your product, you must first study the market and determine what it needs. If you find yourself in a niche that is too full, no matter how much effort you put in, the result from them will be zero. Carefully study your target audience - who are these people, did they receive higher education, do they live in a family or prefer free relationships? Do they have children and animals, do they go on vacation abroad or to the country? Where do these people work and where do they get information from?

2

We study product promotion channels.

Everyone understands that now everything in the world is built on advertising. However, advertising has long gone beyond the scope of our familiar view of it. These are not pretended TV commercials or sugary-sweet laudatory articles in magazines and newspapers, not songs in radio ad units or ordinary boring 3x6 billboards. Advertising has become interactive and has mainly moved to the field of direct sales and the Internet.

3

Direct sales.

The so-called direct marketing is good because you work with a client directly. You can track his reaction, facial expressions and gestures, you can not be afraid that you do not have enough airtime to demonstrate all the advantages of your product. A client who is already potentially interested in buying comes to you, he doesn’t think whether he needs such a purchase in principle, he chooses the right one among similar products.

4

Promotion on the Internet.

For the most part, modern marketing of goods and services has moved to the Internet. The client no longer wants to listen to your stories about what a wonderful product you produce, he wants to see the reviews of those who use this product, to know everything about its advantages and disadvantages.

A few years ago, in order to assume that you are present on the network, you just had to make a website. Then just the sites turned into good sites, filled with bright and interesting content, interactive, allowing the client to see your product, twist it, push buttons and see what happens. There is now less text on company websites, many are switching to infographics - the context is made in the form of a large illustration with explanatory signatures as in comics. Visibility and simplicity are required.

5

Seo optimization and contextual advertising.

More and more people prefer to look for information about a product or service, rather than turn to ready-made advertising. For this, search engines are most often used. In our country, it is customary to use Yandex, but Google also shows fairly high rates. Seo optimization is a complex technical and copywriting process, as a result of which the website of your company or a promoted product begins to appear in search engines or even get into the tops. In order for this to happen, an advertising text is written containing keywords and sewn into the site field. Keywords are the most common searches for your product.

With contextual advertising, you buy the most common links from search engines, and your advertising looks like a hyperlink leading to your site.

6

Promotion on social networks and blogs.

SMM - social media marketing - product promotion on social networks is becoming increasingly popular. This should also include forums and blogs. A lot of people are united in social networks into communities of interest, they discuss goods and services, the quality of products, their prices and disadvantages. You must not only identify the centers of discussion of your product, but also actively support communication in them, and if there are none, then create them yourself. Blogs can also help you. Opinion leaders, blogs - thousandths of people read by a large number of people can be a great advertising platform. You agree with the owner of the blog and he writes a review about your products, he may admit that the post has been paid or you will agree with him in such a way that he will give out your advertisement for his personal opinion, which may provoke his readers to purchase your product.

Every day the number of tools for promoting goods and services only increases, look for new ways, think flexibly and success will not keep you waiting!