How to issue a magazine

The issue of the magazine is one of the types of business in which it is necessary to carefully consider all the risks long before the start. There are a number of recommendations that you need to listen to in order for your magazine to make you profit.

Instruction manual

1

The first step is to identify your target audience. The success of your magazine, as well as the amount of profit you can receive, depend on how clearly you define it.

2

Analyze prints that are also targeted to your target audience. Carefully study the interests that are covered, analyze the aspects that you can cover. You can work in three areas: provide information on those points that are not disclosed in other publications, contrast your information with the available and form a new sphere of interest for your target audience.

3

Russian practice shows that the most profitable print media operate under the brand of a Western magazine. The subjective factor is that for the Russian consumer, products manufactured in the West or under the Western brand are still better quality by definition. The objective factor is that Western magazines are made exclusively for the consumer both in design and in information content. The best option is either to purchase a license, or to borrow part of the design and method of submitting information with subsequent processing to avoid accusations of plagiarism.

4

Remember that at the start, when you only start your magazine, how fast it will become famous is of key importance. The main tools in this could be advertising on the Internet, on radio and television, and distribution at no cost. Perform magazine calculations in crowded places of your target audience. For example, if your magazine is dedicated to business, it would be reasonable to post calculations in business centers, business assistance agencies, in consulting consulting companies, as well as in regional business incubators.