Business management

How to name a men's clothing store

How to name a men's clothing store

Video: TOP FASHION TRENDS FOR 2021 & HOW TO WEAR THEM | 2021 FASHION TRENDS 2024, July

Video: TOP FASHION TRENDS FOR 2021 & HOW TO WEAR THEM | 2021 FASHION TRENDS 2024, July
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Not all store owners think that the choice of name should be approached with all seriousness. Although often it is the name that attracts buyers and, accordingly, increases the profit of the owners. How to choose the right name?

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Instruction manual

1

Create a store name - the initial stage of brand development. Explore potential customers well first. Will it be young people or adult men? Keep in mind that all of them will be united by good taste, self-confidence, high self-esteem and a desire to stand out in society.

2

Gather the maximum information about your competitors. Decide your name should continue the series of names of existing men's clothing stores, or vice versa, radically differ from them, standing out and remembering the buyer.

3

Adjust to the target audience. If the customers are young, choose a more modern name, if older, then something classic.

4

Start searching for a keyword. It can be found in the dictionaries of both the Russian language and foreign. Be sure to look at the translation of the word so as not to get into an awkward position. The names of both real people and those whom the fantasy tells you are also suitable. You can use geographical names.

5

If nothing came up, then come up with your new word. Consider the phonetics of the word. Check what the name is associated with, does it sound nice? It is desirable that the emphasis be clear, without options. Now try embedding the name in everyday speech, for example, "shopping in."

6

Choose a name that meets all your requirements: easy to remember, pronounced in one go, sounds beautiful. The name should not look like anything, i.e. associate it with a men's clothing store, and not with shoes or toilet water, or in general with household appliances.

7

Also, the name should reflect the essence of the store. If the name is perfect, then it can easily promote the store. Importantly, do not choose a name just because you liked the word itself. There are many examples of such errors when the buyer does not remember exactly where he met this word.

what to call a men's clothing store

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