How to advertise a store

Opening your own store entails a lot of problems and questions: the choice of goods and supplier, staffing, installation of equipment. But all efforts may prove futile if the goods are not sold. Therefore, the first task of the store owner is to attract the buyer. That means finding the answer to the question - how to advertise the store. Discover the secrets:

Instruction manual

1

of paramount importance is the attractive name, which not only tells about the proposed product, but also entices with humor and originality. But the main thing is that the name be original, in no way reminiscent of another brand;

2

the sign should be eye-catching. But a bright and large sign on a small shop in a small alley will look screaming and annoying. In this case, it is better to attract an interesting window dressing;

3

fill the store with life. Hold promotions, presentations, play the lottery. Mark regular customers so that they feel attention and care;

4

hand out representative products and souvenirs to customers, for example, bags with a logo, stickers, use company packaging. Print on it the terms of the shares and the size of the discounts, and the buyers, taking it from the store, will be your free advertising agents.

5

beautiful facade. A good store should look fashionable, showing only that it sells only the best here.

6

stop a passerby with a pillar. Of course, not in the literal sense. But a beautiful pillar with a well-thought-out slogan will delay the look of a passing person and draw him to the store;

7

let printed products advertise you everywhere: at bus stops, on bulletin boards, comes to apartments through mailboxes. Stick on posters on the fences in the adjoining neighborhood. Leaflets must be present inside the store. Provide information about yourself in the brightest colors;

8

neighborly advertising. Invite owners of neighboring establishments to place mutual advertisements indoors. Such PR is very important for a beginner, because it will come from an already reliable source;

9

wide range and quality. Your task is to predict demand and offer the product first and of excellent quality. Buyers are rather conservative. Having evaluated the store’s work once, it will be loyal to him and will not go looking for another;

10

the best advertisement is the price. Remember the pattern: the lower the price, the more buyers, which means more turnover. And this is a direct way to profit. Do not be lazy to find out prices from competitors and try to match them;

eleven

but this advice is true if you are trading a typical product. Offer the buyer something unusual and in a single copy - then you can dictate your price.

Useful advice

The task of advertising is to distinguish your store from the total mass. What exactly and how you will stand out - this is the essence of the question of how to advertise the store.