How to name a furniture company

The furniture market is one of the most saturated in the world. Every day new manufactures open, new furniture firms and shops appear. In this situation, the problem of attracting the attention of a potential client becomes more and more complicated. The choice of the original marketing name can help in its decision.

You will need

Dictionaries, internet access

Instruction manual

1

Define your target audience. Customers can be divided by purchasing power, field of activity, geographical characteristics, etc. For example, if a company specializes in the production of luxury furniture for wealthy people, a name that emphasizes the high social status of customers will be appropriate.

2

To choose the most successful name, try to conduct a survey of a group of people from your target audience. In the survey, you can offer to evaluate existing options, as well as name your own. Carefully analyze all opinions. It is possible that some of these ideas will ultimately prove to be the most successful option.

3

Try to relate the type of activity and the name of the furniture company. This advice is especially relevant for small and medium-sized companies that focus on narrow specialization (i.e. each company tries to gain a foothold in a specific market niche). Usually they don’t have so much money at the initial stage so that they can be invested in the promotion of some sonorous, but incomprehensible name. The name associated with the specifics of the activity itself, to some extent, will serve as an advertisement and will save a little more.

4

Use various dictionaries. It can be dictionaries of foreign words, explanatory or dictionaries of associations. Perhaps this will help to find original and interesting versions. Electronic versions can be found on the Internet.

5

Having selected some of the most relevant and interesting names, write them down on a separate sheet and hide them somewhere for at least a few days. Over time, you can take a more realistic look at all the advantages and disadvantages of the selected options. Exclude unnecessary and let your relatives and friends see the list so that they help you choose one of the most successful names. Using a search engine, check it for uniqueness in your region. If any furniture production already has such a name, take another option from the list.

note

The name should be easy to pronounce and be memorable.

Avoid using personal names and long complex abbreviations.

Useful advice

You can contact a company specializing in naming (selection of names). However, such services are quite expensive.

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