Business management

How to come up with a name for the store?

How to come up with a name for the store?

Video: nikita dragun's pop up store was a MAJOR FAIL.. 2024, July

Video: nikita dragun's pop up store was a MAJOR FAIL.. 2024, July
Anonim

What's in a name? In fact, a lot depends on the name. Especially when it comes to the name of the company or, for example, the store. A correctly chosen name draws attention to a new point and contributes to the rapid growth of the client base. A bad name, in turn, can lead to ridicule and bad talk.

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Instruction manual

1

First of all, you need to choose a unique name that is not yet used in your chosen field. To check the uniqueness of the name, you can use the Internet. Just enter the name of interest in the search bar and see the results. If a similar name is already used, but in a completely different field of trade, then this option should not be written off.

2

There are two ways to choose a name for a store. The first way is to come up with a name for yourself. If you decide to choose a name for the store yourself, then, first of all, think about what feelings passers-by should have when they see your sign? Write these feelings down on paper. Then write down the words and phrases that theoretically can cause passers-by these feelings. You may need to use the thesaurus at this point. Thesaurus is a dictionary of synonyms that will allow you to significantly expand your list.

3

When choosing a name yourself, you can also turn to other languages. For example, you can check Greek or Latin matches for selected words. Greek or Latin names usually sound pretty stylish and unusual. Also, don't be afraid to experiment. Try playing with combinations of different words and their parts. Do not judge the resulting words too strictly, just make a draft list. After the list of possible names is ready, you show it to “fresh mind”. Another person can look at the list with a fresh look and tell which names evoke suitable feelings in him, and which are better remembered.

4

The second way to choose a name for the store is to contact the professionals. Name selection services for a store / company / site are provided by naming specialists. Choosing the right name is a rather long and creative process, so you will have to pay a lot for such services. The final price will depend on the complexity of the task and the desired results.

Useful advice

The name of the store should be easy to remember.

Avoid common names such as “Computers, ” “Homeware, ” and so on.

Avoid snapping to store location. For example, “Shop on Arbat”.

what name to come up with for the store

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