How to promote a personal brand on Instagram

Instagram is one of the best tools to promote your account and it’s a sin not to use it. A personal account (brand) is promoted in order to sell its services, goods, information, as well as to search for new customers.

Instruction manual

1

Page Design. It is better to indicate a personal brand on Instagram in the form of a name and a surname in Latin letters in the username column. In the description line we write a clear and understandable description of your activity. It is important here to write in a way that catches readers. You also need to insert a clickable link on your website or other resource where the user will be able to learn more about the products you offer. A motivational phrase before the link will not be superfluous.

2

Content On Instagram, it should be diverse: motivational posts, entertaining, your expert ratings, videos, pictures, checklists. Write not only about your business, but also about your personal life. Communicate with the audience by asking them questions. Do not neglect the special symbols of Instagram. The optimal number of posts is 2-3 per day.

3

Hashtags Write only your own, not the most popular. Under each post there are about 5 hashtags, no longer needed.

4

Likes and subscriptions. Look for your target audience and like their photos, subscribe to the pages. This will increase the activity and interest in your account.

5

Comments You can leave your opinion on the posts of major bloggers on your topic. Just don’t spam, write honestly and interestingly so that there is a desire to go to your account and see what is there. You can write comments with humor, you can refute someone’s point of view. Do not write meaningless phrases calling to go to your page. Otherwise, you will get into spam. The optimal amount is 10 comments per day in different accounts.

Useful advice

Following these simple rules, promoting your personal brand on Instagram will be faster and more efficient.