How to start a publishing business

The publishing business does not require large investments, but if successful, it brings huge profits. Therefore, the prospect of starting a publishing business seems to many very tempting. But in this case, you can face a lot of trouble if you are not ready for them.

Instruction manual

1

The publishing niche of the market is considered open. The point is not the lack of competition, but the specifics of this case. People can read as many good books as they like, and buying a book from one publisher does not mean losing it to another. Therefore, do not listen to those who will tell you that nothing will come of it.

2

Find the money. Do not count on a bank loan. He is not issued for the publishing business, because this business is considered quite risky. After all, the new book has a chance of success and a deafening failure. However, the costs will be small: registering a company, renting an office, buying several computers and programs for them, and employees' salaries. The work team of the beginning publishing house may include the chief editor, accountant, heads of the production department and sales departments, and a good typesetter.

3

Register a legal entity (CJSC or LLC), specify in the charter "Book publishing". It will take 500-600 dollars. Register at the Russian Book Chamber in order to assign ISBN codes to published books. The latter will cost 500 rubles for one.

4

Identify your capabilities and target audience. At the moment, 20% of action-oriented literature is sold in Russia, 20% of educational literature, 15% falls on fiction and books for children and adolescents. The remaining percentages are distributed approximately equally between science fiction, modern prose, and business books.

5

Find authors. Of course, for good sales you need a person with a famous name. But it is unlikely that promoted authors will want to work with a novice publishing house. There is a solution: promote the authors yourself. Finding really good literature is hard. But there are a huge number of literary contests, forums and blogs of novice writers. If you yourself do not have a literary sense, attract an editor.

6

Think about advertising published books. Perhaps one should focus on one or two of them. Which books to choose? With the most original plot, understandable language or an interesting author. The author’s contract stipulates that the publisher is obliged to pay the author a fee of 7-12% of the cost of the entire circulation.