How to open a company store

A company store usually sells one type of product. His specialization may be a wide range of products of the same type, for example, beach sandals. Or he can specialize in goods produced by one company, as happens in Adidas, Ecco stores, etc. To open such a store, it is important to choose your own "theme".

You will need

• - business plan;

• - marketing plan;

• - premises;

• - product;

• - equipment;

• - staff.

Instruction manual

1

Decide on specialization. Her choice should be preceded by marketing research. Without studying consumer demand, it is extremely difficult to find the right niche. It is also important to study the market for successful and unsuccessful trading concepts. Another type of research that is desirable to conduct is an analysis of the competitive environment. For example, when a branded fish store is already open in a small town - why do another one? On the other hand, if there are always buyers in it, this indicates demand. Having compiled your own "map of the area", on which all company stores, their specialization, availability of customers, etc. will be marked, you can determine as precisely as possible which particular outlets are in demand.

2

Make a business plan. Start with a descriptive part: what are you going to trade with, from whom to buy goods, whom do you see as your customers, etc. Next, imagine the financial model of the future business. Define a pricing policy, describe how to determine the elasticity of demand, plan how much you should serve visitors per day and what the average check should be. If you intend to use borrowed funds - calculate the loan repayment terms. It is advisable to provide a schedule of possible payments (for example, quarterly, starting from the second or third quarter). Be sure to reflect fixed and variable costs.

3

Rent a suitable room. It is desirable that it be in a busy place. Despite the fact that the company store has more than ordinary buyers making planned visits, few are ready to go to the outskirts of the city in a dubious area. Therefore, location is one of the cornerstones of business success.

4

Order a design project. The first stage of the work should contain a technical plan with the laying of utilities, etc. The second stage is the design of trade and office areas, as well as the entrance group. On how the facade will look, it largely depends on whether your potential customers will feel a desire to go inside. Purchase and arrange equipment. Get permissions.

5

Hire staff. Make sure to set service standards and conduct training for sellers. It often happens that they want to sell, but in fact they have a very conditional understanding of how to do it. In parallel, begin to draw up a marketing plan. A company store needs PR, which allows it to inform consumers about the opening, and advertising - encouraging you to come shopping, and promotions designed to increase loyalty and return customers.