How to organize a clothing trade
The clothing trade attracts many novice entrepreneurs with its apparent simplicity. Indeed, this business is not the hardest. However, there are many difficulties in it. First of all, this is a lot of competition, especially in large cities, as well as a strong dependence on fashion.
Instruction manual
1
If you intend to organize the sale of clothing, then the experience of working as a seller or manager in a store will play into your hands. After all, you already know the work of the store from the inside, represent the requests of customers. If you do not have such experience, then analyze the work of several stores, at least from the point of view of the buyer, take note of convenient stores, interior features, etc.
2
There are quite a few niches in the clothing trade, but try to choose one rather than spray yourself. For a small store, the narrower the direction and the fewer competitors, the better. When drawing up the concept of the store, think over the name, it should be memorable, stylish and seasoned.
3
Once you decide on the direction of trade, find suppliers of goods and quality products that meet the requirements of your concept. Suppliers can be found at fairs, exhibitions, on the Internet. If you are interested in a specific product, find its manufacturers via the Internet and contact the supplier company. Choose several similar companies, study the conditions of work with each, and then enter into agreements with 2-3 of them.
4
As for the trading platform, it is better to rent a room that will be located in a shopping center or separately on the so-called "shopping street", where there are already clothing and shoe stores in the neighborhood. Having chosen the room, decide on the interior. If finances allow, it is better to contact the designer so that he makes the store cozy and interesting.
5
Engage in staff recruitment. If you plan to open a large sales department, then there must be two sellers working in shifts in the hall, which means that the staff should consist of four people. An administrator will also be required, but at first one of the shift sellers may fulfill his duties. In order to motivate store employees to do a good job, their salary should consist of a salary and a bonus calculated on the basis of revenue.
6
Think about store advertising. It can be a bright sign or a beautiful sticker if the trade will be carried out in a shopping center. Try to stimulate sales and customer acquisition. To do this, use gifts, discount cards and sales.
