How to trade clothing

An entrepreneur engaged in trade, dreams that his goods do not lie on the shelves, but quickly found demand. But during a crisis, the financial situation of the population worsens. Accordingly, people are less likely to make purchases of goods not of prime necessity. It would seem that those businessmen who sell clothes can not worry about this: they say that the crisis is a crisis, and every person needs to not only have something, but also wear something every day. Nonetheless, the changed conditions make them especially cautious when deciding which clothes to trade with and which ones will almost certainly not find demand.

Instruction manual

1

The summer season is approaching. What clothes should be sold so that it quickly finds demand and brings profit to the businessman? Take a look at this question in terms of basic common sense. What kind of clothes will people buy for sure, even in conditions when their financial situation is noticeably complicated? Of course, in the first place - inexpensive. But the word "inexpensive" in no case should be synonymous with words such as "bad", "obsolete", etc. That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreakers - and at the same time the clothes will be of acceptable quality, his goods will almost certainly be quickly sold out.

2

For reliability, it is worth offering customers about the same assortment as last season, of course, taking into account the requirements of fashion, and if the goods were quickly sold out last summer.

3

As for the expensive, especially exclusive, clothing - during the crisis, demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or generally abandoned for some time until a steady improvement in the financial situation.

4

And what about children's clothes? On the one hand, loving parents will by no means leave their baby without the necessary things, especially considering that in the summer the kids spend a lot of time outdoors. On the other hand, in a crisis period, the sad proverb is true as never before: "I don’t care for fat - I would live!" Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal, baby clothes from relatives, friends and acquaintances who have older children than go to the store to buy. Therefore, focusing on children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.

how to sell children's clothes