How to open a perfume shop

Since ancient times, for women, one of the main things is taking care of yourself. That is why the demand for cosmetics and perfumes is always stable, as for food and clothing. And men prefer to give toilet water to their lovers on their birthday or March 8th. All this makes the opening of a perfume shop a very profitable business. You only need to think through the scheme of doing business.

Instruction manual

1

An important success factor when opening a perfume store is a good location. It should be located in a passage: in a large shopping center or on a central street.

2

The assortment needs to be given special importance, because many women prefer products only of certain brands, and if they are not on sale, you will lose some of the customers. In your store must be present famous brands of perfumes. They are well bought, manufacturers spend a lot of money on promotion. By displaying such products on store windows, you have nothing to lose. But to have all the famous brands in his shop probably will not work. This is due to the fact that some perfumes are sold only exclusively. Also, some manufacturers have certain requirements for stores offering their products, and perhaps your store will not meet them.

3

You should not worry about the problems with the delivery of perfumes of foreign brands from abroad and their customs clearance. Many companies do not sell products directly, but enter into contracts with distributors. Therefore, you can either buy perfumes directly in Russia, with all the necessary documents, or you can’t do this if the distributor company decided to distribute the goods itself.

4

The arrangement of goods on the shelves and the design of the store is one of the important components of the success of a perfume store. Hire a responsible person, preferably with good experience. In addition, perfume testers should be located in the store.

5

The level of professionalism of the staff has a huge impact on sales in perfume stores. You need to conduct sales training.

6

One of the most effective advertisements is outdoor. Also, use gift certificates that friends can give each other for a holiday as an advertisement.

7

For customer retention, it is best to use a discount card with a funded system. This is explained by the fact that choosing from many perfume stores, the buyer will prefer the one in which he has a discount card. Demand is also stimulated by the fact of an increase in discounts with an increase in the total amount of purchases in the store.

Useful advice

Illicit copies of well-known brands should not be sold. Those who often use them will immediately be able to feel the difference and will no longer come to your store. There will also be ongoing problems with regulatory authorities.