How to advertise a taxi

City transport services do not always cope with the transportation of passengers around the city and beyond. In this case, a taxi park comes to the rescue. There are several great ways to make a taxi agency recognizable.

You will need

• - Advertising budget;

• - billboards;

• - radio station;

• - paint for cars;

• - business cards.

Instruction manual

1

Calculate your advertising budget. Before you advertise in the media, analyze how much you can spend on a campaign. Of course, at the first stage you may not have much money for this. It is important to remember one thing, all investments in good advertising will pay off many times if your brand becomes recognizable everywhere.

2

Put the phone numbers on the cars themselves. The best colors for taxis are dark or yellow. Put on their background contact phone numbers on which people can call this taxi. This works very effectively, since you don’t invest much in advertising, but also spend constant PR of your agency just by driving around the city. Use light colors on a dark background of the car or vice versa. Then you will definitely be noticed and success is guaranteed!

3

Set billboards on the sidelines of main streets with phone numbers. Also a very productive method of advertising are banners or large posters on the main highways of the city. It is important that your taxi fleet numbers are easy to remember. Simply put the phone numbers on the billboard in an upright position and sign below and above that it is, for example, “Taxi Premiere”. Numbers should preferably be written in yellow or red bold. Then they will probably be noticed and distinguished from the rest of the advertisements of this type.

4

Give all your passengers in a taxi business cards or discount cards. This is another popular method and it actually works! Why? Everything is simple - the passenger will already have your data after the trip, and store the business card in his wallet. On occasion, he will always contact your taxi service. Friends and acquaintances can pass these business cards to each other! And if you also provide discounts, for example for 10 trips and more, then be sure that you will always have enough customers!

5

Give a short advertisement on your local radio. When you already have sufficient funds, then write down a small advertisement for the radio, literally for 5-7 seconds. The local branch of AvtoRadio or any other is best suited for this purpose. Before that, analyze well when potential customers can listen to you, and feel free to negotiate with the radio about advertising.