How to make a gift certificate

Choosing a gift is not an easy task, even if you know the person well. That is why in recent years gift certificates have gained great popularity. If your product or service may become the subject of a gift, you must necessarily issue gift certificates, which will become an additional means of promoting your brand.

Instruction manual

1

Decide on the concept of your certificate. The best option is a perpetual action, a reception in all branches, a breakdown of the amount into several purchases. If you introduce any restrictions on the validity of the certificate, then only create problems for the consumer of the product or service. Make the holiday feel last with a certificate.

2

Design and choose your media. You can make certificates from plastic (the size of a business card) by equipping them with a magnetic strip. This option will cost the most, will require additional equipment, but you can use it many times. A paper certificate gives great scope for design - you can even make a three-dimensional structure or make it in the form of a greeting card.

3

To make a certificate, you can not resort to the help of advertising agencies, but use one of the free programs, such as Microsoft Office Publisher. But in this case, you must solve the issue of protection against fakes. At a minimum, use an organization seal.

4

Design a layout. A gift certificate will allow you to show design imagination. In addition, you must specify the amount, company logo. Complete the certificate with a holiday envelope or postcard with a place for wishes.

5

Supply the certificate with serial numbers and register them in a separate file at the time of sale. So you can better control the process of cashing certificates. Attach a receipt and brief information about the terms of use to the certificate.

6

Sign a contract with a company or an online portal that sells certificates. So you can expand your target audience.

Useful advice

Send certificates as a gift to your partners and key customers. So you provide yourself with additional advertising and a good reputation.