What are the advantages of opening a store at the same price?

The Russian government encourages people opening their businesses and conscientious employers. And if you want to do your own thing, you can become a franchisee partner of some developed trading network, for example Fix Price.

Benefits of Fixed Price Stores

Shops with one specific fixed price (the so-called Fix Price) are ideal for people who want to work in the field of sales, but have not enough fresh and unusual ideas for creating their own brand. As a rule, such stores are distinguished by a wide assortment and a large selection of goods (approximately 2000 items are currently registered), which cannot but affect the growth in the number of customers in the most beneficial way.

It should be noted that such stores with low prices for home goods, cosmetics and food products are highly competitive. Currently, there are no analogues of the Fix Price network in Russia, therefore, a wide range and fixed cost of products allow us to successfully compete with stores of other varieties and networks.

You will not need to spend heavily on advertising, since Fix Price is an already well-known brand. Its owners devote enough time and money to promoting the business, so you just have to disseminate information about the opening in the area and the city. Then, people who have heard about this brand, themselves using the word of mouth to spread advertising about your store.

Fix Price can be opened in cities with a population of over 25 thousand people, then the traffic will be very good. Similar stores are distributed in all regions and regions of Russia. Their popularity is so high that in the future, brand owners plan to double the number of existing points. So your desire to open a fixed price store will receive warm support from the franchisor.

In addition to the enormous popularity of Fix Price stores, the fixed price itself can also be considered pluses. It is not necessary to determine the price tag for each product, it is the same for the entire range. This greatly simplifies the business and like customers who easily control the cost of goods collected in the basket.

The fixed price significantly narrows the list of suppliers, which can also be called a plus, because it is much easier to choose from a smaller number of manufacturers. As a rule, the assortment is delivered by Chinese manufacturers to the Moscow branch of Fix Price, from where the goods are distributed to other stores. Product items are usually ordered using a centralized information system. In addition, the franchisor can help conclude an agreement with a transport company.