Lucky coupon

Promotion with a coupon site is a winning tactical solution to increase sales efficiency and brand recognition in the market. Interaction with the coupon site can be beneficial for the company, regardless of what stage of its development it is. At each of these stages, holding a coupon campaign can significantly help in solving both operational and strategic tasks. When deciding on a coupon, it is necessary to present the sequence of its implementation.

Interaction with the coupon site can be beneficial for the company, regardless of what stage of its development it is:

- the company enters the market for the first time and needs to attract customers and increase brand awareness;

- the company is in a growth stage and is interested in creating a group of loyal customers and expanding its customer base;

- the company is at the stage of expansion and it is interesting to meet the needs of a growing customer base, which entails the introduction of new products that are useful to familiarize with a wide range of consumers.

At each of these stages, holding a coupon campaign can significantly help in solving both operational and strategic tasks. When deciding to hold a coupon, it is necessary to present the sequence of its implementation:

1. Choosing a coupon service

You should determine which of the coupon services suits you. It must be remembered that at the time of the action you are interested in a competent and experienced partner who is able to effectively interact with your company. There are many Internet companies on the market offering this type of service. The first coupon services on the Russian market were clones of the largest international service Groupon (groupon.ru). It is curious that in the Chinese market, according to the Wharton School of Business, in 2012, 9 Groupon fake sites appeared daily. Coupon sites are currently represented in large numbers in Russia, but the quality of cooperation in each case will be different. Of the famous can also be called KupiKupon, Biglion, Coupon. Groupon is now officially working in Russia, which means that the Russian representative office is working according to uniform international standards. Pay attention to the quality of the consulting that the partner offers you: does he calculate several options for the promotion, does he offer you the best possible cooperation scheme from several possible ones, does he advise you on the proposals that are most attractive to the audience, does he teach you how to make money on the coupon, Does it hold regular meetings for partners?

2. Preparation of a coupon offer

At the initial stage, employees of the coupon site will determine how to implement the interests of customers and interest and delight consumers. Depending on the purpose of the action, a business model will be built and project profitability calculated, the size of the discount and the type of action will be determined. At this stage, it is important to consider all the parameters that may affect the effectiveness of the coupon.

So, the target audience of the project is determined, the nature of the action - it can be either aimed at a wide audience, or placed in a closed VIP section of the coupon site and addressed to loyal and affluent subscribers of the coupon service. In addition to the actual discounts, attractive non-standard services, unique special offers that are available only to coupon owners, or bundled offers can be developed when several interconnected components from the offers of several suppliers participate in the promotion. It is optimal when, as a result, a stock brings tangible benefits and profits to the customer of the stock and, of course, is beneficial for the buyer.

3. Meeting the customer who has come for the coupon

Much depends on the customer of the coupon service. You should be ready to demonstrate your interest in the client in order to ensure his loyalty and willingness to share positive impressions with your circle of friends, often advertising your company for you on social networks. Quite often, in case of good work with the client at the coupon service stage, consumers make additional purchases, increasing the volume of your sales.

Do not forget that the action will entail an influx of new customers, and the team of your employees should work with them qualitatively, avoiding any actions restricting the buyer and be ready to inform the client about suitable offers. There are situations when companies fail to cope with the influx of consumers and as a result lose a significant share of loyal customers.

In conclusion, I want to draw your attention to the fact that the success of the action depends on many parameters. To take into account all of them, you need to responsibly approach the issue of choosing a service provider and establish competent interaction with it. Feel free to ask your manager questions about the company's previous experience in this niche, including international experience in selling coupons. Let them tell you about successful cases and what you should never do in order not to ruin the action. Remember that your part will also require certain steps to succeed. Good luck along the way!