Who is a businessman and how to become one

A businessman is a person who knows how to sell a product correctly, to get maximum profit from his work. People with certain psychological traits and professional skills can become one.

In a broad sense, a merchant is a person engaged in activities for profit. In the narrow sense, the word refers to a person associated with private trade. In Russia, such citizens are commonly called entrepreneurs.

Profession Features

The population of our country is not associated with the best associations with this profession. In the era of the USSR, speculators were called merchants, who often deceived citizens. In fact, the profession is enshrined in the All-Russian classifier, includes two areas: commerce by industry and trading.

In today's world, people with this profession:

• conduct commercial negotiations;

• engaged in analytical activities;

• lead the trading process;

• regulate and optimize business relations with customers and suppliers;

• form the assortment and prices;

• organize the right workflow;

• are working on advertising.

Therefore, today the meaning of the word has acquired a different meaning: a merchant is a universal sales specialist, whose work determines the profitability and effectiveness of the entire company.

What skills and qualities should a businessman have?

People who decide to succeed in business or frequent trading should be mobile, have excellent short-term memory and the ability to quickly make the right decisions. Necessarily at a high level stress resistance should be developed. It is necessary not only to be able to find a common language with customers, subordinates and partners, but also to get out of conflict situations correctly.

According to the "Code of Ethics of a Merchant", a specialist must

• to tell the truth;

• adhere to the rules and terms prescribed in the contract;

• Know and abide by laws

• respects other people's views;

• to control emotions.

For the successful implementation of their own projects, there must necessarily be skills in procurement and sales, marketing, accounting, taxation, commodity science. A specialist who decides to succeed in this field should follow the innovations in production and commerce, advertising and management. He must quickly analyze the situation on the market and adjust his activities depending on the results.

In the era of a market economy, the quality of commercial activity depends on the ability of traders to actively search for customers, to find goods from suppliers on favorable terms. At the same time, customer demand is mandatory. It is important to sell quickly, using advanced sales methods, convincing advertising.

Sometimes, to achieve excellent results, you have to take justifiable risks. This must be done skillfully without recklessness, but after applying rigorous calculation. The ability to take risks is connected with the ability to anticipate and calculate possible options.

How to become a merchant?

Many economists, psychologists create books that talk about how to start making money. Frank Bettger’s work “Yesterday, Loser - Today is a Successful Businessman” is popular. According to the author, everyone involved in the sale or offer of goods, services for a fee is considered to be a profession. Frank Bettger says that there are several basic rules that allow you to get comfortable and quickly rise in the trading sectors:

1. Act vigorously. Every time when intentions are transformed into action, revenues increase.

2. Talk to people, make appointments, negotiations. Without this, there will be no progress.

3. Overcome your fears, set goals, be confident and courageous.

4. Take oratory courses.

5. Use a creative approach to the implementation of tasks.

6. Remember: the success of the transaction is your confidence in what the client needs.

The author of the book says: before the offer, the potential client or partner needs to determine exactly what he wants. Point out the person what he needs. Be sure to get ready before each meeting, start a notebook in which you enter all the working information and your thoughts. It is believed that you need to sell a conversation, not a deal. The first is the most important step in getting started