How to resell

When demand exceeds supply, single sellers and small firms become vulnerable and run the risk of flying out of the market due to a lack of working capital. In order to prevent the need to pay suppliers for goods not yet sold, you need to come up with a special sales scheme.

Instruction manual

1

Create a customer network. This may be a customer base with contact details. You should be able to quickly contact all potential buyers. They should know you and be supportive of offers. For communication, sales agents, phone managers or electronic mailing lists can be used. To collect the base, use free events where clients fill out a questionnaire to get important information. Warn that you will periodically contact, but do it only on a topic that a person is interested in.

2

Receive pre-orders from customers before negotiating with suppliers. The pre-order is not related to the payment of money, but it is important that the future buyer takes the initiative and declares his intention to buy a product / service. For pre-orders, send an offer to the customer base. Enter all the respondents in a separate list and then work only with him. So save the rest of the people from the database of messages they do not need. They will not complain that you are sending unnecessary advertising and will not refuse to cooperate in the future.

3

Take the goods for sale. Agree with the supplier that you will return the unsold item. You cannot guarantee that all people on the pre-order list will pay for the purchase. Therefore, agreement with the supplier is necessary. At the negotiations, inform that you are working with regular customers, and the goods will not be stored somewhere in the warehouse: everything will be decided within the next few days.

4

Make customers a specific offer. Please inform that the quantity of goods is limited and payment deadlines are possible only within the indicated period of time. You can add a nice little thing to your purchase to encourage customers to make an immediate decision. Think about the amount of profit and give customers a delivery, special packaging or gift.

5

Return unsold items to the supplier. Do it fast. Do not hold goods in stock.

Useful advice

Keep statistics to know what average profit each client brings. This will allow you to plan advertising investments in expanding your customer base.